MASTERS IN DIGITAL MARKETING
DUBLIN CITY UNIVERSITY | SEPT ’18 – AUG ’19
Modules:
1. Applied Web Design & Development
2. Strategic Thinking & Marketing Strategy
3. Digital Marketing & eBusiness Management
4. Digital Marketing Mechanics & Authorship
5. Data Analytics & Metrics
6. Digital Advertising & Communication
Worked with clients on a series of projects including:
– Created a 12-month digital marketing plan
– Built an information website (using basic HTML coding)
– Google Ads
– Search Engine Optimisation (SEO)
– Final Project (Practicum)
– Website Review
Other Projects/Assignments
– Portfolio – Blogging & Gamification
– Social Media Insights Reports
– Marketing Metrics Report

BSc. in BUSINESS & MANAGEMENT
Technological University Dublin (then DIT) | Class of 2016
Specialised in marketing during final year
Dissertation: “Daily Deal Websites: Restaurant Friend or Foe?”
