Practicum Project

The final project of my Masters, was the Practicum Project. The purpose of this project was for us to apply what we had learnt throughout the year to a real world problem. In a team of 5, we conducted a rebranding of LandscapePlanning.ie after we carried out an digital audit.

My role in this project was ‘Project Coordinator’. This involved ensuring all work was completed on time, organising and scheduling all meetings and I was responsible for all official documents as well as completing various tasks related to the primary research, content writing, social media and other aspects of the project.

What We
Did:

Primary Research

We conducted Primary Research in the form of a survey and analysed the results to create personas for perspective clients and to find out which channels perspective clients use.

Website

After analysing the old website, the team came up with a plan and design concept for the new site. We conducted an A/B Test and Hotjar heat map analysis to improve the page utility. The website was optimised for SEO

Content Marketing

Due to the confusion around what landscape planning is and what it involves we wrote and published a series of blog posts.

Email Marketing

We set up 3 email marketing campaigns for LandscapePlanning.ie using MailChimp

Rebranding

Prior to this project, LandscapePlanning.ie had a placeholder website and very little only presence. We created a logo, redesigned the website, increased social media presence and started an email marketing campaign.

Usability Testing

To test how easily customer could navigate the website we conducted a 5 second test and a more through usability test where participants were asked to complete a series of tasks.

Paid Ads

To drive traffic to the website and increase LandscapePlanning.ie’s online following we did paid ads on Google, Facebook and LinkedIn.

Social Media

We after creating a social media strategy, we opened Facebook, LinkedIn & Twitter accounts for LandscapePlanning.ie. The purpose of these channels was to drive traffic to the website and share information about landscape planning

Results

Overall, 7 leads were generated for the client, with one converting to a sale before the end of of the project and 3 others were being followed up.

Find Out More

Tools & Software Used

  • Google PageSpeeds Insights
  • GTMetrix
  • Moz
  • SEMRush
  • SimilarWeb
  • Screaming Frog
  • PowerMapper
  • Usability Hub 
  • Microsoft Excel

  • UsabilityHub’s 5 Second Test
  • Qualtrics
  • Tableau
  • Canva
  • Loop 11
  • Cloudflare SSL
  • Hotjar