Search Engine Optimisation

Conducted a baseline analysis for Get The Shifts’ website and based on these findings created a Remediation Plan. Over 4 months this plan was implemented resulting in increased domain authority, organic website traffic, improved page speed and reduced bounce rate.

Challenge

  • Conduct a Baseline Analysis
  • Design and Implementation of Remediation Actions for Short-term Plan

Solution

  • Conducted baseline analysis to identify problems
  • These problems were resolved with the corresponding remediation action. This included adding an SSL certificate, image optimisation, meta-descriptions and implementing a new website structure with newly created content.

Tools/Software Used

  • Moz Pro
  • Screaming Frog
  • Google Keyword Planner
  • Similar Web
  • Google Search Console
  • Google Analytics

Sample of Results

Changes in Site Structure

Old Site Structure
New Site Structure

Example of On-Page SEP Implementation