Conducted a baseline analysis for Get The Shifts’ website and based on these findings created a Remediation Plan. Over 4 months this plan was implemented resulting in increased domain authority, organic website traffic, improved page speed and reduced bounce rate.
Challenge
- Conduct a Baseline Analysis
- Design and Implementation of Remediation Actions for Short-term Plan
Solution
- Conducted baseline analysis to identify problems
- These problems were resolved with the corresponding remediation action. This included adding an SSL certificate, image optimisation, meta-descriptions and implementing a new website structure with newly created content.
Tools/Software Used
- Moz Pro
- Screaming Frog
- Google Keyword Planner
- Similar Web
- Google Search Console
- Google Analytics
Sample of Results





Changes in Site Structure


Example of On-Page SEP Implementation
