Tifco Hotel Group

Tifco Hotel Group is Ireland’s second largest hotel group with over 27 owned and managed hotels. Tifco’s portfolio includes Travelodge Ireland, 3 Crowne Plaza hotels, and Cork Airport Hotel. 

Tools/Software Used
– HubSpot
– HootSuite
– Oracle
– Canva 

Campaigns Created
– Tifco Fact Friday; sharing facts about the group and the individual hotels. These were usual sales related but also include ‘fun’ facts
– Grow with Tifco; this is Tifco’s HR hashtag and was used on social media to promote jobs, employee achievements, etc.
– Taste of Tifco;
this was used to promote the restaurants, bars and food offering in Tifco’s hotels.  
– Eco Tifco;
used to highlight the groups efforts to become more sustainable 

Group Digital Marketing Executive

Jan ’17 – Sept ’18

Worked alongside the Marketing Director and e-commerce team to ensure the marketing & e-marketing strategies & plans were fully implemented across both owned hotels & managed properties. My duties included:

Creating content for Travelodge Ireland’s website & email marketing campaigns.
Examples of blogs:
– A Budget Weekend in Dublin
– Top Tips to Bag Yourself a Bargain
– Travelodge Airport Hotel

Updating & management of website & social media content, digital advertising plans and social media promotions.

Management of social media accounts for 8 hotels, including as Travelodge Ireland & Hotel Killarney, as well as own Tifco’s platforms. This included paid ads on Facebook and Instagram
– Tifco’s Instagram
– Tifco’s LinkedIn
– Crowne Plaza Dublin Airport Facebook (pre October 2018)
– Crowne Plaza Dublin Blanchardstown Instagram

Creating & implementing strategic and tactical e-marketing and social media plan and marketing calendar.

Liaising with hotel marketing personnel as well as media and creative partners in the preparation & execution of campaigns, whilst ensuring that brand standards were adhered to.
Example: Grow with Tifco videos – Worked with hotel teams as well as external media company to produce videos

Conducting market research & data analysis of both competitors and consumer groups in the hotel industry.